News & Events: Media Releases

Focus On Breast Cancer Awareness

OCTOBER 2007

The focus on Breast Cancer awareness during October went into the public arena this year as St George Private ran their first “Keep abreast of Breast Cancer” awareness week from 22-26 October.

The free public seminar about the importance of early detection and treatment options was presented by 5 experts including Breast Surgeon Dr Peter Schwartz and Kerrie DeVille from BreastScreen NSW. The presentations preceded a lively Q&A session which has highlighted the need for continuing to bring our expertise to the community in these types of free public access forums.

This public awareness initiative by St George Private was applauded and supported by key local businesses. St George Bank, whose head office is located in Kogarah, hosted the seminar in their Auditorium and the Leader newspaper who also became official supporters providing advertising and publicity for the seminar.

CEO Tracey Burton said” We are really proud of what we were able to achieve with this first public access Breast Cancer Awareness Campaign. We are now working toward building a more powerful approach for 2008 to ensure that we continue to take the lead in our hospital and community by providing quality education and awareness programs for everyone to access.”

The “Pink Ribbon” fundraising activities included the sale of pins, sale of sponsorships of “Mini field of Women” silhouettes which were on display in the foyer and a staff “Pink Ribbon” morning tea and pink “mufti” day. An impressive $2742 was raised – with these fund donated to The National Breast Cancer Foundation and Breast Cancer Network of Australia.